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When Off-the-Shelf Isn't Enough

Zapier and similar tools are great for connecting popular apps in standard ways. But what happens when your software isn't supported, you need something non-standard, or the pre-built integrations don't quite fit?

When You Need Custom Work

Industry-specific software. If you use specialized software for your industry, it might not be on Zapier's list of 5,000+ apps. But if it has an API (most modern software does), it can still be connected.

Complex data transformations. Sometimes you need to do more than just move data from A to B. You need to combine data from multiple sources, apply business logic, or reformat things in specific ways.

Internal systems. Custom databases, homegrown tools, or legacy systems can often be integrated - it just takes more than clicking a few buttons.

High volume. When you're processing thousands of records, the per-task pricing of tools like Zapier can add up. Custom solutions can be more cost-effective at scale.

How Custom Integration Works

Most modern software has an API - essentially a way for programs to talk to each other. Custom integration means:

  • Understanding what you're trying to accomplish
  • Looking at the APIs of the systems involved
  • Building the connection using tools like n8n, Make, or direct code
  • Testing thoroughly and handling edge cases
  • Setting up monitoring so we know if something breaks

n8n and Make for Custom Work

We often use n8n or Make for custom integrations because they offer more flexibility than Zapier:

• Direct HTTP requests to any API
• Custom code when needed
• More complex branching and logic
• Self-hosting options for sensitive data

The Trade-offs

Custom integration takes more time and expertise than using pre-built connectors. It makes sense when:

  • The pre-built option doesn't exist
  • You need functionality the pre-built can't provide
  • Volume makes custom more cost-effective
  • You need more control over how data is handled

Let's Figure It Out Together

If you have an integration challenge, let's talk about it. Sometimes the solution is simpler than you think. Sometimes it needs custom work. Either way, we can help you figure out the best path.

Have a tricky integration challenge? Tell us what you're trying to connect and we'll figure out how to make it work. Get in touch.